K.O.G Media was built by someone who has spent over a decade inside the dental industry — not advising it from the outside, but working within it, growing practices, and building the brands you see today.
Salik is the founder of K.O.G Media and Dental Hype — one of the most established dental business and brand agencies in the United Kingdom. Over the course of more than a decade, he has worked with, created alongside, and coached an extensive roster of high-profile clinicians, dental groups, and dental brands across the UK.
Since 2016, he has generated over £10 million in revenue for dental practices, brands, and groups — working across the full spectrum of private and mixed NHS practices.
He is the architect behind the launch, production, and marketing of some of the most recognised educational brands in UK dentistry, including Dr Reena Wadia's Perio School, Dr Kreena Patel's Endo Course, Dr Sandra Garcia's Veneer Course, and Dr Rhona Eskander's Smile Transformation Course.
As a practice owner himself, Salik brings a perspective that is rare in the dental software and education space: he has lived the operational realities of running a surgery, not merely studied them. K.O.G Media is the direct product of that experience — built to solve problems he has encountered firsthand, and designed to work in the way a real practice actually operates.
He is also the co-creator of The Patient Journey Course alongside Dr Raabiha Maan — a programme that has been completed by over 20,000 dental professionals and is recognised as one of the leading patient communication and case acceptance courses in the UK.